11 If You Know Nothing About Personality: Rotter

There are three major theories in Social Learning. The first was from Dollard and Miller. They gave us a better understanding of conflict. The second was from Bandura, who introduces observational learning. The third major theory is from Julian Rotter.

10 If You Know Nothing About Personality: Bandura

If Dollard and Miller gave us the first Social Learning theory, Albert Bandura provided the second. Bandura introduced Observational Learning. He said people are smarter than the behaviorists believed. We can watch others and learn from their success and failure.

09 Know Nothing About Personality: Dollard & Miller

Social Learning is behaviorism with a broader point of view. One of the best examples is work done by two Yale professors: John Dollard and Neal Miller.

Dollard & Miller try to use drive-reduction theory to explain human behavior. They combine Sigmund Freud’s psychoanalysis and Hull’s drive theory. Using rats in mazes, they tried to undercover the underlying processes of conflict.